The Formula for Ingredients-Led Skincare is Anything But Ordinary
With its no-frills, high-performance skincare products, The Ordinary is shaking things up at John Lewis & Partners.
Few companies have revolutionised the way we shop for skincare the way The Ordinary has, but that’s exactly what the innovative brand did when it burst onto the skincare scene in 2016. Until then, products were chosen based on the results they promised – hydrating, nourishing, balancing – rather than the ingredients they contained. Now? Customers know exactly what ingredients they’re putting on their skin, what each one does and the products to find them in.
The Ordinary offers skincare formulas focused on one specific ingredient, allowing us all to build highly effective, bespoke skincare regimes that are also extremely purse-friendly. The disruptive beauty brand is now available in centre at John Lewis & Partners. Our favourite products? The Hyaluronic Acid 2% + B5 is still a bestseller, and for good reason: glowy, dewy and full of plumping power, this serum will give you the confidence to go make-up free. The 100 Percent Organic Cold-Pressed Rose Hip Seed Oil is deeply moisturising, yet light and can help with pigmentation. Last but not least, is the Sqaulane Cleanser: it’s soap-free and ideal for daily use, without over-drying the skin.
John Lewis & Partners, First Floor
